The Truth About Proctor & Gamble
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Copyright of Nadine Grant Last Update 29/04/09
IAMS GALLERY OF CRUELTY


Do these defenceless animals not deserve a better life than this?


MadDog



MadDog is frustrated by his life in a 3-foot-by-3-foot cage. He often pushes his food bowl onto the floor to get attention but it hasn’t done any good. He has been caged for Iams metabolic studies for six years. His voice was taken from him surgically during PETA’s investigation.


Mickey



Mickey has spent almost her entire life in Iams metabolic studies. She becomes extremely depressed when taken from her cement kennel to be put into the steel metabolic cage. 



Maisy


Maisy loves attention but rarely gets it. It’s even harder now that she’s been debarked and has no voice. Maisy has been caged since September 18, 1997.



No Name


This Iams dog has no name - only a laboratory identification number. She lives in a dark building with no access to the outdoors or natural light, along with approximately 100 other dogs. Because she has no resting board and is not removed from the cage during cleaning time, she is often forced to sit or lie on wet concrete. She is lonely, sweet, and depressed. 


Sally


Sally is extremely timid. She was born on April 10, 1996, and has spent the last six years trying to sleep and walk on cold wide-slatted floors. Many dogs injure themselves when their legs become stuck in the slats.


Maxine


Maxine hides in the back of her steel cage and in the gutter of her cement kennel. Maxine has trouble eating when she is locked in the metabolic cage. She was surgically debarked along with 18 other Iams dogs during PETA’s investigation. Iams did nothing to stop Maxine or the others from losing their voices. 



Christmas
 
 

The last three letters of his lab identification are “mas,” thus his name. But his life is far from a celebration. A PETA investigator discovered that his ears had been allowed to reach a level of such extreme filth that they required medication. She noticed the problem only by giving Christmas hands-on attention which he had never previously received. His feet have developed sores from years of living on cement and slatted metal.

 
 
 
Do Not be Mislead - Understanding labels  
  Never be fooled by a company who uses complicated industry jargon to confuse you into a sale. The only thing you need to know is - 'Do they have a fixed cut-off date? A fixed cut off date tells you whether or not the brand uses new chemical ingredients which have recently been tested on animals. Therefore, the older the cut off date, the more ethical the company. Some companies operate under a five year rolling cut off date; never buy from these types of businesses. A five year rolling cut off date basically allows companies to keep changing the dates when they will stop using ingredients tested on animals which is completely pointless and counter-productive to what the cut off date is supposed to do. If you are still unsure of what to look out for, BUAV (British Union For The Abolition of Vivisection) have published 'The Little Book of Cruelty' which is a must for anyone to download free online, you can download that here: [http://www.gocrueltyfree.org/b1_littlebook.php]  
Greed Equals Murder  
  Companies like Proctor & Gamble exist solely to make a profit. They claim they test on animals to safeguard the customers' health, yet they are still using dated experiments and performing testing with chemicals we already know to be on the safelist.

Greed is the motivating factor here and the only thing which could stop a company like this, is a HUGE consumer boycott.
 
 
  informative site warning customers againts buying from proctor and gamble who conduct animal testing  
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